“Spicy” means something different to everyone. That means a risk. And while twists on classics can be fun, it’s far too risky to sacrifice enjoying your favorite when it comes to something you’ve loved since childhood like McNuggets.

So, when McDonald’s wanted to announce their “Spicy” McNuggets to the world—we wanted to give classic McNugget lovers a totally risk-free way to try their tongue at spicier waters. Introducing: Spicesurance. The first-ever insurance plan to fully back your new order with your classic.

(A free classic 6-piece McNugget with any Spicy McNugget order).

Concept: Me Execution: Alicia D’agostino (CW) & Shane Shaji (AD)