As eBay moved towards their vision of ‘empowering the world’s largest community of enthusiasts to do more of what they love,’ we developed a number of content series to build love from online communities within their priority verticals.
Click the images to watch the reels on Instagram.
WATCHES
MOTORS
eBay Motors’ “Mod Shop”
How do you give car people access to some of their favorite builders’ minds and processes without actually building anything? We created the “Mod Shop”, a series that looks inside the minds of influential builders as they go through a dream render process, all created with a vehicle, parts and accessories from eBay Motors.
eBay Watches “My First Time”
To inspire burgeoning hobbyists looking to expand their collections of watches, we created an editorial-style series that sat down with some of the most celebrated collectors in the game to talk about where they got their starting.
COLLECTIBLES
eBay Collectibles’ Minute Master Class
To engage with collectibles’ fans on IG and TikTok, we recruited collectors from all different interests to bestow some words of wisdom to their fans on building collections with eBay.